Advisor to Founders & CEOs.

I help leaders make better decisions — and step into execution when the situation calls for it.

Discuss a business challenge See experience

I help you decide. And, when needed, execute.

I work with founders and CEOs as an advisor or fractional COO/CRO, depending on the problem.

I work with leadership teams when growth, operations and finance need to move together — whether the company is scaling, fundraising, preparing for M&A, restructuring, or simply outgrowing the way it used to operate.

The work is hands-on, commercially focused and grounded in operating reality: clearer priorities, stronger cadence, better accountability and decisions supported by the numbers.

I typically work with companies from €500k to €50M in revenue and teams of 5 to 300 people. Based in Portugal, working across Europe and beyond.

€100k → €2.5M ARR at Onport
Strategic acquisition by Farfetch
40+ people led across functions
3x Assembly revenue run-rate in 1 Year
Ecommerce, marketplaces, SaaS, fashion & production

What I help with

The work starts with the decision or constraint that matters most — across strategy, finance, operations, revenue, people and execution.

Operating Cadence & Execution
Operating models, accountability, management rhythm and execution systems that move work from intent to delivery.
Revenue & Commercial Performance
Sales structure, pricing, pipeline discipline, customer success and go-to-market focus for measurable commercial momentum.
Finance & Decision-Making
P&L visibility, cash discipline, forecasting and business cases that make leadership decisions faster, clearer and more grounded.
Strategic Events
Fundraising, M&A, turnarounds, transitions and moments where narrative, numbers and execution need to align.

Built from the inside

I’ve spent most of my career inside growing companies — not advising from the outside, but owning outcomes directly.

Onport & Farfetch
First hire → COO. Helped scale ARR from around €100k to €2.5M at peak and drive the strategic acquisition process that led to Farfetch.
Marketplace technology and SaaS · Customers included Stadium Goods, The Collagerie and &Open · 16x valuation multiple
Rovo & Assembly
SVP Revenue & Operations across revenue, operations, finance and organisational structure.
40+ people led across functions · Built sales and marketing structure · 3x Assembly revenue run-rate in one year · Premium merchandising, fashion production and technology-enabled services

When it makes sense to talk

I typically work with founders, CEOs and investors in companies with €500k–€50M in revenue and 5–300 people, when a decision or transition has outgrown the existing way of working.

The team is busy, but decisions stall and execution does not follow through.
Growth is happening, but the operating model is not keeping up.
The company is preparing for fundraising, M&A, a turnaround or a strategic reset.
Revenue exists, but sales, pipeline, pricing or customer success lack structure.
Finance reports the past, but does not yet support business decisions.

A little more context

I’m based in Porto, Portugal, and work with companies in Portugal, Europe and beyond. My background combines management, industrial engineering, ecommerce, SaaS, marketplace operations, fashion production and executive leadership.

Discuss a business challenge.

For confidential advice across strategy, finance, operations, revenue and organisation — or fractional COO/CRO execution when the situation needs ownership as well as judgement.

Get in touch

Advisor to Founders & CEOs.

I help you decide. And, when needed, execute.

Track record

What I help with

Operating Cadence & Execution

Revenue & Commercial Performance

Finance & Decision-Making

Strategic Events

Built from the inside

Onport & Farfetch

Rovo & Assembly

When it makes sense to talk

A little more context

Discuss a business challenge.