Insights

Operational clarity for founders, CEOs and investors.

I help companies move from ambiguity to action.

Discuss an operating challenge

See experience

Operator and executive advisor

For founders, CEOs and investors

I work with leadership teams when growth, operations and finance need to move together — whether the company is scaling, fundraising, preparing for M&A, restructuring, or simply outgrowing the way it used to operate.

The work is hands-on, commercially focused and grounded in operating reality: clearer priorities, stronger cadence, better accountability and decisions supported by the numbers.

Based in Portugal. Working with companies where execution, transition or growth needs senior operating judgement.

€100k → €2.5M ARR at Onport

Strategic acquisition by Farfetch

40+ people led across functions

3x Assembly revenue run-rate in 1 Year

Ecommerce, marketplaces, SaaS, fashion & production

What I help with

I work across the areas that most often determine whether a company can scale: revenue, operations, finance, people and execution.

Operating Cadence & Execution

Operating models, accountability, management rhythm and execution systems that move work from intent to delivery.

Revenue & Commercial Performance

Sales structure, pricing, pipeline discipline, customer success and go-to-market focus for measurable commercial momentum.

Finance & Decision-Making

P&L visibility, cash discipline, forecasting and business cases that make leadership decisions faster, clearer and more grounded.

Strategic Events

Fundraising, M&A, turnarounds, transitions and moments where narrative, numbers and execution need to align.

Built from the inside

I’ve spent most of my career inside growing companies — not advising from the outside, but owning outcomes directly.

Onport & Farfetch

First hire → COO. Helped scale ARR from around €100k to €2.5M at peak and drive the strategic acquisition process that led to Farfetch.

Marketplace technology and SaaS · Customers included Stadium Goods, The Collagerie and &Open · Up to 16x valuation multiple including fixed consideration and earn-out

Rovo & Assembly

SVP Revenue & Operations across revenue, operations, finance and organisational structure.

40+ people led across functions · Built sales and marketing structure · 3x Assembly revenue run-rate in one year · Premium merchandising, fashion production and technology-enabled services

When it makes sense to talk

Founders, CEOs and investors usually reach out when informal execution is no longer enough.

Growth is happening, but the operating model is not keeping up.

Revenue exists, but sales, pipeline, pricing or customer success lack structure.

Finance reports the past, but does not yet support business decisions.

Teams are working hard, but ownership and accountability are unclear.

The company is preparing for fundraising, M&A, transition or a strategic reset.

A little more context

I’m based in Porto, Portugal, and work with companies in Portugal, Europe and beyond. My background combines management, industrial engineering, ecommerce, SaaS, marketplace operations, fashion production and executive leadership.

Discuss an operating challenge.

For confidential advisory, fractional COO support, interim leadership or focused operating work with a founder, CEO or investor. If you are scaling, fundraising, preparing for M&A, restructuring or trying to bring more clarity and ownership into the business, let’s talk.

Get in touch